Someone's ready to spread his fame wings.
After years of trying to make his on-camera persona a thing, Jonathan Cheban must be enjoying the lime light as he does press ahead of Celebrity Big Brother.
Cheban, who started his career in PR and counts himself as one of Kim Kardashian's best friends, is the latest American to be cast in the reality series.
Appearing on London morning show Lorraine today, Cheban said that Kardashian "trusts him like a brother," and called her "the sweetest girl in the entire world."
This must please Kardashian, who reportedly made Cheban sign a gag order before filming started.
"Kim has made him sign a gagging order saying what he can and can't talk about," a source told the UK's Daily Star.
"Kanye, North West, Saint West and Caitlyn Jenner and strictly off bounds. "However, Kim's ex Kris Humphries is fair game.
"Cheban has got plenty of gossip and he is bound to be TV gold," the source added.
Once the ink dried, Kardashian tweeted her support his big break, so to speak.
"OMGGGG I can't believe @JonathanCheban is doing celeb Big Brother UK. I'm dying to see this! He's going to be hysterical!!!!"
Cheban has known the Kardashian for nine or so years,
"We've been through a lot of people we can't trust but we're like family so it's like trusting your brother, your sister," he told the British host.
"I've been around in LA and Hollywood for a long time and I just happened to sit next to Kim at a birthday dinner by accident... we got on instantly."
The new season of Celebrity Big Brother airs tomorrow, January 5th.
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