Her Royal Highness The Duchess of Cambridge has been an advocate for the well-being of children since becoming a royal patron of Place2Be, a charity that provides emotional and therapeutic services in schools to help build children's confidence and coping skills.
Today, Catherine launched Children's Mental Health Week, an initiative that she hopes will eradicate the stigma attached to mental health through education and awareness.
To highlight her cause, Catherine sat with a few students to talk about how Place2Be has helped them work through personal issues they face.
In addition to this, Catherine will act as guest editor for the Huffington Post UK on February 17th to launch #YoungMindsMatter, aimed at discussing "problems, causes and also most importantly the solutions to the stigma surrounding the UK's mental health crisis among children," according to Huff Po.
"Under guidance from Kensington Palace, my team has been working on a series of original articles, blogs and videos commissioned by the Duchess," UK editor-in-chief Stephen Hull wrote on February 3rd.
"They all aim to inspire families and teachers to lead the conversation with children about mental health, so youngsters feel loved, valued and listened to."
This is the first time Catherine has partnered with a media outlet, a somewhat unprecedented move for a member of the royal family.
Generally, the press is kept at an arm's length, but the partnership symbolizes the British monarchy's willingness to embrace the changing times and use social media to its advantage.
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