Vine's recent "sex scandal" has become a nightmare for parent company Twitter after an adult video appeared in the app's "Editor's Picks" this week.
Twitter rushed to keep its younger users away from questionable content Tuesday, while Vine announced it had blocked searches for adult material.
Hashtags like #sex and #porn no longer turn up results.
The social network, currently valued at $9 billion, recently tuned up its photo capabilities to compete with Instagram and launched its video service, Vine, last week.
Vine lets users make and share six-second looped videos.
Some of its users turned it to less tasteful ends, however, a problem highlighted when Vine accidentally featured a video called "Dildoplay" in its Editor's Picks.
Twitter apologized in a statement:
"A human error resulted in a video with adult content becoming one of the videos in Editor's Picks, and upon realizing this mistake we removed the video immediately."
"We apologize to our users for the error."
It wasn't necessarily a one-off, however. Vinepeek, a new site that lets you watch streams of so-called Vines from around the world, began to feature porn as well.
Over the weekend technology websites reported that a simple search for "#porn" in the new app brought up many videos with, yes, hardcore porn.
Funny how that works.
Vine says that users can report this content and the video will be covered with a warning message and that if a video violates its guidelines it will be removed.
"Uploaded videos reported and determined to violate our guidelines will be removed, and the user account that posted the video may be terminated," Twitter said.
Vine's Terms of Service does not explicitly say anything about pornography or nudity, however, and clearly there are filtering needs that must be met here.
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