When most people post something to social media, it's for the amusement of a few hundred (or thousand, if you're really popular) friends and followers, and after an hour or so in the spotlight, it will be forgotten and dredged up each year by your Facebook memory generator.
But for celebrities, a single Instagram vote can generate millions of views, remain in viral circulation for weeks - and earn major bucks.
These days, advertisers are resorting to increasingly desperate measures in their never-ending effort to get eyes on their product logos, and often this means shelling out for a pop singer or reality star to hawk their wares on social media.
It's not hard to see why both parties like the arrangement.
Kylie Jenner has 50 million Instagram followers, which means that every day, more people see her posts than any show on television.
So that's why advertisers are so attracted to the 'Gram, but what do the celebs get out of it? Well, out-of-this world paychecks, for one thing.
Check out the list below, and you may find yourself feeling more forgiving the next time your favorite star posts a shameless piece of sponsored content:
11. Scheana Marie
With just over half a million followers, the Vanderpump Rules star can earn about $1,500 for a single IG post. Not bad for a restaurant hostess.
10. Meghan King Edmonds
The Real Housewives of Orange County star only has about 200,000 Instagram followers, but her popularity across other social media paltforms means that she can earn up to $2,000 a post, as long as it's shared on multiple sites.
8. Blac Chyna
There's a reason Blac posts so many selfies. She can earn $2,000 per photo per week, and up to $3,500 for video posts.
7. Stephanie Pratt
Somehow, The Hills star Stephanie Pratt makes $7,000 a post off of her 680,000 Instagram followers. The Internet is a strange place.
6. Scott Disick
No surprise here. The Lord pulls in between $15,000 and $20,000 per post. We guess a lot of people value his opinions on the best way to knock up a millionaire.
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