Mumford & Sons are not thrilled with music service Tidal and the artists who've signed on with them.
They offered up a strong opinion regarding Tidal's subscription based music streaming service.
In an interview with The Daily Beast, the UK folk band didn't hold back when Tidal came up in the conversation. Interviewer Marlow Stern described how the subject of Tidal was "greeted by a series of loud fart sounds."
The music streaming service, costing $9.99-$19.99, has the involvement of many high profile musical figures, including Jay Z, Beyoncé, Rihanna, Madonna, Jason Aldean, Alicia Keys, Jack White, Daft Punk, and Kanye West.
Marcus Mumford explained the group's disdain for Tidal:
"We wouldn't have joined it anyway, even if they had asked. We don't want to be tribal. I think smaller bands should get paid more for it, too. Bigger bands have other ways of making money, so I don't think you can complain. A band of our size shouldn't be complaining. And when they say it's artist-owned, it's owned by those rich, wealthy artists."
Mumford & Sons guitarist Winston Marshall was a bit more direct with his words calling the artists involved "new school fucking plutocrats."
He also wanted to be clear that although they don't like Tidal, they aren't taking the same stance as Taylor Swift took against Spotify:
"We don't want to be part of some Tidal 'streaming revolution' nor do we want to be Taylor Swift and be anti-it."
"I don't understand her argument, either. The focus is slightly missed. Music is changing. It's fucking changing. This is how people are going to listen to music now - streaming. So diversify as a band. It doesn't mean selling your songs to adverts. We look at our albums as stand-alone pieces of art, and also as adverts for our live shows."
Mumford chimed in again, saying:
"What I'm not into is the tribalistic aspect of it - people trying to corner bits of the market, and put their face on it. That's just commercial bullshit. We hire people to do that for us rather than having to do that ourselves. We just want to play music, and I don't want to align myself with Spotify, Beats, Tidal, or whatever.
"We want people to listen to our music in their most comfortable way, and if they're not up for paying for it, I don't really care."
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