Unless you've been living under a rock on some other planet with really crappy wifi, you're probably aware that Caitlyn Jenner made her debut on the cover of Vanity Fair this week.
Since then, Caitlyn has been everywhere.
She covers the new issue of People magazine. She'll receive the Arthur Ashe Courage Award at the ESPYs. We've even gotten our first brief glimpse of her reality show I Am Cait.
Sure, Caitlyn comes from a family that loves publicity (the way the rest of us love oxygen), but still, it must be difficult at times to find a secret you've guarded for years suddenly plastered on the cover of every tabloid.
Fortunately, Caitlyn is being very well compensated for her trouble.
A new report from Radar Online claims that Caitlyn may soon be the wealthiest member of the Kardashian-Jenner clan.
That, of course, would place her high on the list of the wealthiest reality stars on television, and may even place her amongst the world's highest-paid entertainers.
"If all the stars align, she could be worth over $500 million in the next five to 10 years," says VH1 personality and former talent agent Rob Shuter. "Caitlyn is going to be a pioneer."
"A book deal [for Caitlyn] could hit seven figures and speeches could garner six figures each," adds journalist Brian Balthazar.
And then there are those sure-to-be-lucrative endorsement deals.
Sources say Caitlyn has already taken "several high-level meetings over the past few months" with representatives from MAC Cosmetics, and the company may soon find itself in a bidding war with several other popular women's brands.
"There's never been someone with that level of celebrity who's ever done something so bold and so visible in public, and it's done very elegantly and glamorously," says John Demsey of Estee Lauder, who helped sign Kendall Jenner last year.
Yes, the future certainly looks bright for Caitlyn. Who would have thought a woman who brought home Olympic gold nearly 40 years ago would see her biggest paydays come from an even more historic feat?
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