Over the past year, domestic violence has become the number one hot-button issue in the world of professional sports.
The NFL's slap-on-the-wrist response to allegations that Ray Rice beat his fiance, Janay Palmer, made fans wonder if the privilege and entitlement so often enjoyed by professional athletes had reached dangerous extremes.
The video of Rice beating Palmer that emerged months later confirmed the problem domestic violence in American athletics was far more serious than most fans realized.
The topic made headlines again this week when Floyd Mayweather was sued by his ex-girlfriend after he denied hitting her in an interview, despite the fact that he was convicted and served time for the assault.
It's safe to say that there's no greater problem in sports today than the growing issue of athletes and fans bringing the violence of the competitive arena into their own homes.
Which makes it all the more baffling that the Cleveland Cavaliers would see fit to air this commercial to hype their playoff run:
If you didn't want to waste your time being nauseated by the clip, it features a male Cavs fan throwing his girlfriend to the ground after finding out that she's wearing a Chicago Bulls shirt.
We see her writhing on the ground in pain, and she's later shown holding an ice pack to her head and wearing a Cavs shirt.
Yes, this "humorous" skit depicts a man assaulting his wife for the sin of supporting the wrong team. In the ad, the approach works, as he successfully intimidates her into rooting for the Cavs.
Hard to imagine someone actually greenlit this thing. Even harder to imagine they'll still have a job tomorrow.
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