Give Hornet Signs credit.
The Texas company came under fire this month for promoting its sign business by attaching a decal to the back of a truck... a decal of a woman tied up and seemingly abducted.
Following extreme backlash against the PR stunt, the company has made a public showing of its retraction: as detailed in the following video, Hornet Signs removed the sticker from the back of its vehicle and burned it on camera.
Owner Brad Kolb also says his company has donated $2,500 to the Advocacy Center for Crime Victims and Children in Waco.
You've gotta appreciate the swift and decisive action taken as an apology by Kolb in this case - and you've gotta wonder: When will
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