Last year's Coachella Valley Music and Arts Festival (better known as simply Coachella) will go down in music history for the Tupac hologram performance.
How do you follow that up?
It's a tall order, for sure, but Coachella organizers have turned to reunited Brit-pop act Blur and the Red Hot Chili Peppers to anchor its 2013 festival.
Blur and RHCP will be joined by reunited countrymates the Stone Roses, the Yeah Yeah Yeahs, Lou Reed, Phoenix and Trent Reznor's How to Destroy Angels.
Other upper-tier artists include Modest Mouse, a double-dose of Nick Cave (performing with Grinderman and the Bad Seeds), Yeasayer and Skrillex project Dog Blood.
The dual Coachella festivals, a very popular celebrity destination, are set for the weekends of April 12 and April 19 in the California desert city of Indio.
Coachella's lineup connects the dots among hitmakers, newcomers, underground artists and those on the comeback trail, all within an unique desert setting.
Veteran acts looking for a Coachella victory lap: The Postal Service, New Order, Violent Femmes, The Descendents and local hip-hop group Jurassic 5.
Also appearing are Orange County punk heroes Social Distortion and legendary rap act the Wu-Tang Clan, using Coachella to mark its 20th anniversary.
Whoever you are, the appeal for the industry is simple.
"They pay you lots of money, and there's a very large captive audience," said Laura Ballance, co-founder of North Carolina indie label Merge Records.
And who knows, you might even see a
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