Even Ronald McDonald digs the Taco Bell breakfast menu. Or at least 25 guys whose real names just happen to be Ronald McDonald are loving it.
Said guys are featured in a new ad that extols, at the expense of McDonald's, the Mexican fast-food chain's new breakfast program, which starts Thursday.
The ad begins with a narrator offering: "To show you just how much people are loving Taco Bell's all new breakfast, we asked some very special people."
Next, a handful of folks introduce themselves one-by-one, as Ronald McDonald. Each, of course, is a big fan of the new Taco Bell breakfast menu.
The ad ends with the group of 25 Rons seated together all saying unison: "My name is Ronald McDonald, and I love Taco Bell's new breakfast."
The ad, created by the agency Deutsch L.A., ends with the narrator stating the tagline: "Breakfast anybody can love ... even Ronald McDonald."
While the great ad has a big smile factor, there's nothing funny about the on-going fast food wars, with the Bell going hard after McDonald's market share.
"Customers have asked us to do breakfast because there's a sea of sameness in breakfast sandwiches," says Brian Niccol, president of Taco Bell.
1. Waffle Taco
A waffle taco is a breakfast item at Taco Bell. Looks delicious, doesn't it?!?
2. Waffle Taco with Bacon
How do you like your waffle taco? With sausage or bacon? Taco Bell gives consumers the choice!
3. Taco Bell A.M. Crunchwrap
Taco Bell has introduced the A.M. Crunchwrap. Eat it at your own risk.
4. Taco Bell Hash Browns
Okay, thee Taco Bell hash browns actually don't look so terrible. They are new to the chain's menu.
5. Taco Bell Breakfast Item
Move over, Dunkin Donuts! Taco Bell is making a play for your breakfast patrons.
6. Taco Bell Breakfast Burrito
Taco Bell is now serving breakfast. Does this burrito look appetizing to you?
Taco Bell's three key breakfast offerings:
- The Waffle Taco (waffle wrapped around sausage patty or bacon w/ eggs, cheese and syrup)
- A.M. Crunchwrap (scrambled eggs, hash browns, cheese and bacon or sausage in a tortilla)
- Cinnabon Delights (poppable Cinnabon treats)
The entire breakfast menu has
{ 0 komentar... read them below or add one }
Posting Komentar