The studio insists that the move was also necessitated by the hectic summer schedule that the Fifty Shades of Grey movie was originally competing in.
Guardians of the Galaxy hits theaters next year, and other studios are moving films from June and July to August to avoid the World Cup in Brazil.
"We see this movie as a global event," Universal chairman Donna Langley said.
"The strength of this book is worldwide, so we want to take advantage of women who are invariably on vacation with their families during the month of August in Europe."
Thus, the idea of a Friday, February 13, 2015, release date was conceived.
"[We are] convinced that the right thing to do for the movie was to push it," Langley says. "Even if Charlie had stayed, we still would have been making the date change."
Regardless of the release date and the reasons behind it ... new pics!!!!!
Here's your first look, officially, of Jamie Dornan and Dakota Johnson together in the roles of Christian Grey and Ana Steele. What do you think of the pairing?
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