A Tumblr user shared the following photo of what appears to be a regular dress, only he said it's causing him and his friends to "freak the f-ck out" because they cannot agree on whether it's white and gold... or blue and black.
Millions proceeded to stay up half the night, debating the same question on social media - and a few very famous names were not immune to this back and forth.
"IT'S A BLUE AND BLACK DRESS! ARE YOU F*CKING KIDDING ME," Mindy Kaling Tweeted, later referring to B.J. Novak as "insane" for thinking otherwise and then reacting in horror when Nathan Fillion also went white and gold.
"I can't live in a world where Castle thinks that dress is white and gold. How many murderers has he let go," she wrote.
"I don't understand this odd dress debate and I feel like it's a trick somehow. I'm confused and scared. PS it's OBVIOUSLY BLUE AND BLACK."
Then there was Zendaya: "Yo this dress thing on here is confusing the mess outta me. So it's deff white and gold but then I just saw it as black and blue too…..TRIIIPPPPYYYYY #imdonewiththeinternet."
And Sarah Hyland: "Guys. I've stared at this dress for 5 minutes. Like an idiot. All I see is white and gold. And a satin bolero that shouldn't be paired w/ it."
And Lucy Hale: "I saw white and gold, then i saw blue and black. now I'm confused… either way…im not gonna be wearing that dress."
And Chrissy Teigen: "F*ck the dress it's heinous. I have read the explanations and still cannot fathom how ANYONE sees white and gold and I think they're attention-seeking LIARS."
Yoga pants during yoga? Obviously appropriate? Leggings under a long sweater or jacket? Ditto. But they've become a near-constant substitute for regular pants for many women going about their daily lives, which has resulted in much debate.
Zara quickly yanked this children's shirt off its shelves after complaints that the stripes and six-pronged star made it look like uniforms worn by inmates in Nazi Germany.
Yup, it's Urban Outfitters again. The company stopped selling this "Eat Less" shirt in January 2014 after a lot of uproar and outrage. Way to mock eating disorders, Urban!
Twitter went nuts after Zara debuted this "White Is the New Black," T-shirt, which was meant to be a play on the Netflix series Orange Is the New Black. It didn't go over so well.
Target drew ire for listing the color of a dress online as "Manatee gray" in its plus-sizes. It referrs to the exact same color as "dark heather gray" in all its other sizes.
Urban Outfitters also drew anger customers for its shirt that came in an "Obama/Black" color option. Supposedly this was a typo and the option was meant to read "Obama Blue," in reference to the democrat party.
Patrons were outraged by this Urban Outfitters shirt. It had the words "depression" written all over it, making many think that it was demeaning to those who suffer from mental illness.
Also in 2012, the Navajo Nation actually sued Urban Outfitters for its use of the trademarked word "Navajo" on products such as their "hipster panty. For real.
In 2011, American Apparel drew criticism for its "Teenagers Do It Better" shirt for its suggestive slogan. Get ready for more American Apparel to come.
And James Franco: "Dress controversy… VIOLET and BLACK! Obvs."
And Julia Louis-Dreyfus: "It's blue & brown. Period. Next? #whatcoloristhisdress.
And Anna Kendrick: "If that's not White and Gold the universe is falling apart. Seriously what is happening???"
And Demi Lovato: "Wow. We now live in a world where not only can anyone become famous, but ANYTHING can too. Hold on…. So people actually see white and gold….??!!"
And Josh Groban: "I find it ironic that Kim K got naked to break the Internet and it was a dress that did it.
And Nina Dobrev: "Ok, so for 2 hours I saw BLUE&BLACK. And it suddenly changed and now I only see WHITE&GOLD. WTF? I am I the only one that experienced this?"
And Justin Bieber: "And for everyone asking I see blue and black."
And Kim Kardashian: "What color is that dress? I see white & gold. Kanye sees black & blue, who is color blind?"
And Ellen DeGeneres, who summed it all up with: "From this day on, the world will be divided into two people. Blue & black, or white & gold."
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