The retailer behind the Internet's most talked-about (and wildly debated) dress said Friday that the frock is flying off the shelves like fashion hotcakes.
That was our terrible intro, not their direct quote. You get the idea though.
... White and Gold? Or Blue and Black? Celebrities have taken sides in this intense viral debate. Flip around to find out which star is on which color-based team.
F*ck the dress it's heinous. I have read the explanations and still cannot fathom how ANYONE sees white and gold and I think they're attention-seeking LIARS.
If you just returned from a parallel universe and haven't been online in 24 hours, peeps are flipping the f--k out over the #TheDress and what color it is.
We know, we know. What can we say? #FirstWorldProblemsFTW.
The white and gold dress from Roman Originals was trending across all search engines and social media platforms this morning, which was classic.
People were at odds over the colors of the dress for various scientific, visual reasons, but there is no debating the fact that the debate is good for business.
Roman Originals says sales overall were up a whopping 347 percent on Friday as people scooped up not only The Dress, but other items as well.
Skeptics wondered if this was a brilliant idea concocted by Roman Originals and BuzzFeed, which helped take the optical illusion viral. Not the case.
"This is 100 percent not a marketing campaign by us," Ian Johnson told NBC News in the wake of the online sensation. "It came by complete surprise."
"Our website's currently at about a million visits to this page alone. We can guarantee that we'll make it through the day. The weekend, we'll have to see."
"We're getting also calls constantly," Johnson told NBC.
"About 150 calls in the last 45 minutes alone.
The dress currently retails at £50 (or $77), and is offered in additional colors including ivory, red, and pink. White and gold are not available ... yet.
In 2011, American Apparel drew criticism for its "Teenagers Do It Better" shirt for its suggestive slogan. Get ready for more American Apparel to come.
Yup, it's Urban Outfitters again. The company stopped selling this "Eat Less" shirt in January 2014 after a lot of uproar and outrage. Way to mock eating disorders, Urban!
Yoga pants during yoga? Obviously appropriate? Leggings under a long sweater or jacket? Ditto. But they've become a near-constant substitute for regular pants for many women going about their daily lives, which has resulted in much debate.
Zara quickly yanked this children's shirt off its shelves after complaints that the stripes and six-pronged star made it look like uniforms worn by inmates in Nazi Germany.
Twitter went nuts after Zara debuted this "White Is the New Black," T-shirt, which was meant to be a play on the Netflix series Orange Is the New Black. It didn't go over so well.
Target drew ire for listing the color of a dress online as "Manatee gray" in its plus-sizes. It referrs to the exact same color as "dark heather gray" in all its other sizes.
Urban Outfitters also drew anger customers for its shirt that came in an "Obama/Black" color option. Supposedly this was a typo and the option was meant to read "Obama Blue," in reference to the democrat party.
Patrons were outraged by this Urban Outfitters shirt. It had the words "depression" written all over it, making many think that it was demeaning to those who suffer from mental illness.
Also in 2012, the Navajo Nation actually sued Urban Outfitters for its use of the trademarked word "Navajo" on products such as their "hipster panty. For real.
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