Facial recognition has been utilized before in advertising, but in this case, state of the art technology does more than target people with the right products.
A London advertising and marketing agency, WCRS, created a cutting edge billboard of a battered woman that "heals" as more people look at her.
To coincide with International Women's Day March 8, WCRS teamed up with Women's Aid and Ocean Outdoor to create the cool digital billboard.
Even cooler is the cause, ending domestic violence by bringing awareness to its victims, many of whom feel they can't speak out or elect not to.
The facial recognition technology amazingly recognizes when people are paying attention to the image of the woman, whose face changes as they do.
As more passersby look at the ad, her bruises and cuts heal faster, perfectly illustrating the benefit of not turning a blind eye to this ongoing problem.
The campaign is gaining global attention this week, although it already won an Interactive Award in the 2014 Art of Outdoor competition with a different model.
Look at the video above. It's awesome.
Then for a different campaign that also drives home the same issue (or tries to at least), click through the gallery of battered Disney princesses below:
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