Pizzeria Owner Denies Masturbating in Kitchen as Security Photo Goes Viral >>Hollywood

The owner of Jersey Joe's Pizzeria in San Diego denies that he is the man who appears to be masturbating in a photo circulating around the Internet.

Reporters at the pizza shop showed Giusepp "Jersey Joe" Scire the photo, which was posted on the photo sharing website 4Chan, and then Yelp.

"It is not me [in the photo] and that's not my pizzeria," Scire said.

Scire said that he "just fired two guys recently" and suggested that he may be the victim of a disgruntled ex-employee and/or a 4Chan hoax.

The bombshell dropped Wednesday, when 4Chan users posted links to some random, unsecured webcams, allegedly at Jersey Joe's.

That's when, users claim, a dude was seen rubbing one out.

The pic shows the man, which Scire denies is him, in the kitchen a white T-shirt and shorts, sitting at a desk with a firm grasp of the situation.

Later in the day, Scire allegedly was serving a customer pizza when he became irate as the customer asked him about the masturbation photo.

He threatened to call the cops, though it's unclear it he has.

Critics on Yelp immediately took to Jersey Joe's page to poke fun at the business with more puns than this guy's Facebook relationship status update:

• "The white cheese pizza had an odd taste."
• "The pizza had a distinct nutty flavor."
• "More like Jerkin' Joes!"
• "Five stars for such a relaxed gentleman assisting me."
• "So I just watched one of their empl