Not one to be upstaged by Kim Kardashian and Kylie Jenner's battle of revealing photos, Kendall Jenner has taken Instagram by storm with a new one of her own.
This shot of her lounging in a bra and underwear from Calvin Klein had tongues wagging - and eyebrows raising - across the Internet Friday afternoon ...
"morning! just going to hang out in #MyCalvins alllll day! ... thank you @calvinklein for my little gifts," Kendall Jenner commented regarding the picture.
Thank you, Calvin Klein, indeed, for this latest guerilla marketing effort.
The clothing brand recently launched a social media movement that encourages peeps to post semi-nude selfies like this one in CK underwear.
Fan-submitted selfies are then added to the official #mycalvins online gallery; it appears CK sent Kendall some free gear so she would participate.
Well played, as it gave the 18-year-old a chance to upstage her youngster sister - and older half-sisters - while single-handedly keeping Instagram in business.
Check out more racy Kendall and Kylie Jenner pics below:
1. Kendall Jenner Instagram Pic
Kendall Jenner has taken more intimate selfies on Instagram. What do you think of these photos?
2. Instagram Kendall Jenner Pic
Kendall Jenner posts photos on Instagram like it's her job. Which we suppose it sort of is!
3. Kylie Jenner Teases Black Bra
Oh, Kylie Jenner. The young reality star shows off a black bra in this photo for some reason.
4. Kendall Jenner Bikini Photo
Kendall Jenner proudly poses here in a bikini. Think she's too young to strike such a pose?
5. Kendall Jenner Butt Pic
Kendall Jenner has released this close-up view of her butt. Should a 17-year old be sending out such pics?
6. Kylie Jenner Cleavage Photo
Kylie Jenner shows off a lot of cleavage in this photo. Is it appropriate for a 16-year old?
7. Kylie Jenner in Leather
Kylie Jenner poses here in leather. It's another scandalous shot of the young star.
8. Kylie Jenner at Wheel of BMW
Kylie Jenner wears fish net stockings and sits at the wheel of her BMW in this photo. She is 16 years old.
9. Kylie Jenner, Legs
This is a different kind of selfie. It just features Kylie Jenner's legs.
10. Kendall Jenner Nipples Alert!
Well... at least Kendall Jenner is 18. But does that make this top acceptable for her to wear?
11. Kylie Jenner Bikini Photos
Kylie Jenner shows off her bikini body in this photo. She's only 15 years old, so take it easy, guys.
12. Kendall Jenner Butt Selfie
Kendall Jenner pops her butt out in this photo. She wants to emulate her step-sister, Kim.
13. Kendall Jenner Topless Picture
Kendall Jenner topless and as a mermaid. How magical, right?
14. Kendall Jenner Naked?
Kendall Jenner has posted another racy shot of herself on Instagram. Is she even wearing clothes here?!?
15. Kendall Jenner No Pants
Kendall Jenner loves Drake. She can do without pants though, apparently.
16. Kendall Jenner on Instagram
This is a picture of Kendall Jenner, not of Kim Kardashian. We're serious!
17. Kendall Jenner Bikini Image
Whoa there, Kendall Jenner! The 17-year old raised some eyebrows by releasing this especially alluring photo on Instagram.
18. Kendall Jenner Bikini Picture
Kendall Jenner is comfortable posing in a bikini. She's made that clear many times and is doing so again here for Flavor Magazine.
19. Kendall Jenner in W
Kendall Jenner is unafraid to flaunt what her mama gave her. She poses here for the March 2014 issue of W.
20. Kendall Jenner Boobs Pic
Yup, these are Kendall Jenner's boobs. She shows them off plainly while walking the runway at New York Fashion Week.
21. Kylie Jenner Bikini Shot
Kylie Jenner flaunts her bikini body in this photo. Let's all remember: she's only 16 years old.
22. Kylie Jenner in a Bikini
Kylie Jenner rocks a teeny tiny bikini in this photo. Chill out, guys. She's only 16.
23. Kylie Jenner Butt Selfie
Kylie Jenner has gotten in on the butt selfie act started by her sisters. It's an unfortunate act.
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